What is it? Who is it for? Nothing is for everybody. If you are chasing every customer in your area, by definition you are chasing the average customer. Those customers will put in the average amount of engagement, pay you average prices, for the average services you provide, which are specifically designed for absolutely nobody, […]
Interesting article from Baselaunch featuring Dr Silvio Bonaccio of ETH (Zurich) explaining the background of the Spin out process at ETH. It is instructive for countries trying to promote innovation internally as a means of adding value to existing academic R&D spend, just how long this journey at ETH has been, starting in the late […]
This interesting paper by Vanhee et al from Belgium, in the International Journal of Paediatric Dentistry, Nov. 2019, is an good piece of research digging into the drivers of dental anxiety in a group of over 500 Belgian children from 3 years to 17 years old. As adult phobia’s seem less amenable to change than […]
Introduction Revenue is the lifeline of every kind of business or organization. All businesses need loyal customers, both for the immediate purchases they make month by month, but also to recommend new customers to the business. Without satisfied and loyal customers, profitable success will elude business owners in the long term. One of the numbers-you-need-to-know, […]
To celebrate clinicians & practices who embrace both customer centricity, design and digitalisation, after considerable research, we have put together our winners who we believe are setting the pace for those wanting to optimise their web presence. The focus is also on functional, working practice websites, not separate ‘display sites’ disconnected from the everyday working […]
In 2019, we consider that the practice website, is an asset of significant importance for teams wanting to grow their business. This is due to a number of factors, but five key reasons dominate.
Why The Expectation-Experience Gap Is Important Healthcare The World Has Changed Whether we like it or not, and regardless of our current level of awareness here in the lucky country, there are two major changes that have already had a big impact on healthcare funding in the US and Europe, and whose influence will only […]